AH - New ELECTRONIC and GADGETS

We are used to the player market regularly bringing out fresh surprises and trying to impress, and after the iPod nano and Zune HD it is Sony’s turn, right? At least that’s what they look on it like. So out comes the new Sony NW-A840, expected to hit the stores somewhere by Halloween. This one isn’t meant to be overburdened with every imaginable feature like the Zune HD, and such features as 720p output, touchscreen or Wi-Fi are out of the picture. Equipped with a 2.8-inch OLED screen and a video converter so you can simply drop and drag your videos in, NW-A840 is a super-slim device at 7.2mm! Almost as if it would be dangerous to breathe on it too hard. Besides you get a unique noise-canceling digital option and quality earphones . Sony’s NW-A840 is available in black or brown at somewhat swollen prices of $263 for a 16GB one, $329 for 32GB and $439 for 64GB.

Sony is doing fine on the MP3 market no matter how overstuffed it may be. Their new worthy attempt to win the eyes, ears and money of customers is the S Series Walkman Video MP3 player that has just made it into stores. It comes in two capacities, 8 GB and 16 GB. The eyes may gladden over its stylish design combined with super compactness (only 1 3/4 x 3 5/8 x 5/16 inches width-height-depth and 1.6 oz weight). The 16GB S Walkman is either red or black, but its more modest brother can be had in pink and violet as well (out in late September). The money tribute to Sony comes to $129 for the 16GB model; the expected 8GB one can be pre-ordered for $109. Now for the ears. Sony’s patented Clear Audio technology is here providing for quality playback. Should you like to enjoy your music with a company or impress those around you with your musical taste and the new device, there’s the built-in Digital Linear Phase Speaker System that will do it with the appropriate Sony quality. The S Wa...