A CES attendee checks out LG Electronics' 3D LCD TV.
Three-dimensional TV is coming to a living room near you. But will the technology spur a consumer spending spree like digital and high-definition TV did before it? Or will 3D end up being the next big flop?
One thing is clear, TV manufacturers need something new to get people buying TVs. Over the last couple of years, TV manufacturers have experienced a sales boom as consumers upgrade to digital TVs in anticipation of the government's mandated switch to digital TV broadcasts in February 2009. Eager shoppers have also been upgrading to high-definition TVs as movie studios, cable and satellite operators, and TV broadcasters have begun offering more programming in HD.
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