House listing company launches mobile-tagging technology

Buyers interested in residential homes will be able to take virtual tours of properties on their mobile phone at the click of a button thanks to a barcode system.

Real estate listing website Open2View.com is the first company of its kind to employ the use of mobile tagging with ‘quick response’ or ‘QR’ bar codes in New Zealand.

The codes can be read by most new 3G mobile phones, so that when the phone’s camera snaps an image of the code it is redirected to an assigned website.

The company launched the codes in response to growth of mobile and 3G services, and consumer’s desire for instant access to information.

“Up until now real estate signs have really only let people know that a house is for sale – perhaps showing a couple of photos and giving the agent’s contact details, but essentially leaving all the work up to the would-be-buyer who has to note down the details, go home and then get online or on the phone to find out more,” said Open2View.com Managing Director Chris Bates.

“We’re using QR Codes to literally connect people to the information they want at the click of a single button – in this instance the camera on their mobile phone,” Mr Bates said.

The two-dimensional QR or ‘quick response’ bar code system was developed in Japan by Denso-Wave to keep track of inventory.

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