Amazon Announces New Kindle with Wi-Fi Version

The new Kindle is smaller (21%), lighter (15%), and faster. It retains its 6-inch-size reading area, but features 50% better contrast.

Its storage has been doubled to 3,500 books, and the battery now lasts for one month.

The new 3G wireless version costs the same as the earlier 3G version - $189. However, a Wi-FI version, priced at $139, has been introduced for the first time.

The Wi-Fi version weighs 8.5 ounces, with the 3G version tipping the scale a notch higher at 8.7 ounces.

In June, Amazon slashed Kindle's price from $259 to $189, in response to Barnes & Noble's lowering of Nook 3G's price to $199.

Amazon claims that following the price reduction Kindle sales tripled.

It is now hoping the new Kindle will push sales up even more.

"At these price points, we're starting to accumulate evidence that this is a mass product," said Chief Executive Jeff Bezos in an interview at company headquarters in Seattle. "This is a very broad audience."

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