Nikon to Launch New Concept DSLR, Possibly Mirrorless

Nikon plans to introduce a new concept DSLR with enhanced video capability, possibly mirrorless, company president Makoto Kimura told Bloomberg on July 8.

"It could be any time this fiscal year or the following year, as new models are starting to sell," Kimura said in an interview in Tokyo.

Mirrorless or compact DSLRs do away with the mirror box assembly and pentaprism that are used with the optical view finder (OVF) in traditional DSLR, allowing for a more compact form factor.

Olympus and Panasonic announced mirrorless DSLRs cameras in August 2008. Their cameras retained the 18x13.5 mm sensor of their Four Third DSLRs but dropped the mirror box assembly. The Pansasonic offering was called Lumix DMC-G1, while Olympus marketed its product as E-P1.

Samsung jumped on the compact DSLR bandwagon in 2009 with its NX10 series.

Sony unveiled its compact DSLR concept at the PMA 2010 and announced its NEX-5 and NEX-3 in May.

The introduction of mirrorless DSLRs is partly responsible for pushing up DSLR sales 35 percent in unit terms and 26 percent by value in May.

Nikon is the largest SLR manufacturer in Japan. The new concept camera is part of its strategy to increase SLR camera sales by a whopping 80%.

Compact DSLRs vs Traditional DSLRs

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