Windows 7 tablets powered by Intel processors are a top priority with Microsoft, Microsoft CEO Steve Ballmer told financial analysts on Thursday, July 29.
"We have got to make things happen with Windows 7 on slates," Ballmer said at Microsoft headquarters in Redmond, Washington, during a meeting that was streamed live on the Web.
"It is job one urgency around here, nobody's sleeping at the switch," he said.
Ballmer didn't give specific release dates but indicated new Windows 7 tablets will be released this year as soon as its hardware partners - which include Hewlett-Packard, Lenovo, Asus, Dell, Samsung, Toshiba, and Sony - start rolling them out.
"We're working with our hardware partners, we're tuning Windows 7 to new slate hardware designs."
Microsoft will not just "deliver something," he said, but "deliver products that people really want to go buy," alluding to the formidable competition that the company faces from Apple's iPad.
"Apple's done an interesting job of putting together a synthesis, putting a product out of which they've certainly sold more than I'd like them to sell," Ballmer said.
"We think about that in a competitive sense," he said. "We have got to make things happen, just as we had to make things happen on netbooks."
Ballmer bandied a Windows 7 tablet from HP at the CES. However, it was recently announced that the tablet would target corporate clients, not ordinary consumers.
Ballmer suggested that Microsoft would design its own tablet, if necessary.
Interestingly, he ruled out the use of Windows Phone 7 and ARM processors for tablets.
While at it, Ballmer also took an unconvincing swipe at Android powered tablets, saying if Microsoft can't compete against Android tablets: "Shame on us".
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