The NEX-C3 features a 16.2 MP APS-C sensor that can capture 720p HD video; it is claimed by Sony to be the world's smallest, lightest, interchangeable lens camera.
The camera weighs in at 225g, nearly six percent lighter than its predecessor, the NEX-3. It features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape.
A tilting 3-inch LCD lets you compose and preview the effect of your settings, even in bright sunlight.
The camera features a simplified interface for amateurs that abstracts technical terms like 'aperture', 'exposure value' and 'white balance' with with friendlier and more intuitive terms like 'background defocus', 'brightness' and 'color'.
A traditional interface with Aperture/Shutter Priority, Manual and custom functions is accessible for experienced users, along with highly customizable soft-keys for programming direct access to important controls. 
The NEX-C3 features an improved battery that lets you take 400 still shots per charge, a 20% improvement over the NEX-5 and NEX-3 cameras
Picture Effect (Partial Color, Retro Photo, Pop Color, High Contrast Monochrome, Posterization, High-key and Toy Camera), 'Soft Skin' effect that removes wrinkles and blemishes from portrait subjects, HDR, Handheld Twilight and Anti-Motion Blur modes.
Along with the NEX-C3, Sony has also announced a new E-mount 30mm Macro Lens, SEL30M35, claimed to be the world's lightest life-size macro lens (approx 4.9 ounces) for interchangeable-lens cameras. The F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 0.95 inches (2.4 cm), making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects.
Also available as an option, the new HVL-F20S is a style-matching flash that clips onto the Smart Accessory Terminal of NEX-C3 and other E-mount cameras. Powered directly by the camera, the flash requires no batteries, making it ultra-compact and light weight for traveling.
The NEX-C3 will be available this August in silver, black and pink with an 18-55mm kit zoom lens (model SEL1855) and will cost about $650.
It will also be offered in black only with a 16mm lens (model SEL16F28) for about $600.
The new SEL30M35 E-mount Macro lens will be available this October for about $250 and the HVL-F20S flash will be available this August for about $150.
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