Canon Announces PowerShot SX40 HS Super Zoom

Canon's PowerShot SX40 Super Zoom (35x) supersedes PowerShot SX30 Super Zoom (35x), with a new DIGIC 5 image processor, Full HD video capture, High-speed Burst HQ and Intelligent IS.

Like its predecessor, the SX40 has an incredible 35x optical zoom range (24mm-840mm) with image stabilizer.

The new image processor has improved noise reduction and advanced Multi-area White Balance optimizing color tones of both subject and background under multiple light sources.

The SX40's supports for full HD video capture is an improvement over the 720p, 30fps video capture on the SX30.

P-mode continuous still photography is also faster at 2.4 fps, as compared to 1.3 fps on the SX30.

Effective pixel count in the SX40 CMOS sensor is down to 12.1 MP, from 14.1 MP on the SX30 CCD sensor.

The SX40 features more shooting modes and has a wider ISO range at 100-3200, as compared to 80-1600 on the SX30.

Weight and dimension of the SX40 are identical to those of SX30.

The estimated selling price of the PowerShot SX40 HS Digital camera is $429.99 and is scheduled to be available in late September

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