Skip to main content

Olympus Developing Mirrorless Camera

Olympus Developing Mirrorless Camera

In an interview with Japan's Digital Camera Magazine the marketing manager for Olympus, Haruo Ogawa, has revealed that the company will launch a new series of mirrorless cameras featuring new, breathtaking viewfinder technology.

Olympus will continue with its PEN series mirrorless cameras which come with an optional electronic viewfinder (EVF).

The new series cameras will be compatible with PEN cameras.

Ogawa hinted that the new technology should help mirrorless cameras become mainstream, instead of remaining confined to the domain of hobbyists.

Olympus developed the new viewfinder technology in response to user feedback that EVFs don't deliver the joy of optical viewfinders (OVFs) despite supporting features that OVFs lack. (EVFs allow you to preview the effect of the art filter or WB selected. They also make framing, zooming in and focusing easier.)

In September 2010, Fujifilm announced its Super Compact FinePix X100 with a hybrid viewfinder that allows you to switch between an electronic and optical viewfinder, using an integrated prism to project either the image on its 1.44MP viewfinder LCD panel or the view from the illuminating window into the viewfinder.

Ogawa evaded going into specifics about the new viewfinder, despite being pressed for them during the course of the interview.

Interestingly, Ogawa emphasized that though Olympus is launching yet another series of mirrorless cameras, the company will continue to support Micro Four Thirds sensor based traditional DSLRs. A successor is already being developed for the E-5 launched in September 2010.

Olympus and Panasonic first introduced mirrorless DSLR cameras in August 2008 based on the Four Thirds (18 x 13.5 mm) sensor standard adopted by the two companies.

Ogawa's interview to Digital Camera Magazine was in Japanese . An English translation by a dpreview.com forum reader can be viewed here .

Olympus was recently rocked by an accounting scandal that is threatening the existence of the corporation.

Labels:

Comments

Post a Comment

Popular posts from this blog

New Sony Mini Laptop All Pink and Crocodile

Sony ’s VAIO Holiday 2010 Signature Collection that already flooded the market with a lot of fashion-minded mini laptops has just added another model to its achievements. The new one boasts a pink crocodile pattern all over, with even the keyboard done in the same vein! The glossy crocodile skin hides 2GB RAM, 128GB SSD with the Windows 7 Home Premium OS. Naturally, Bluetooth A2DP and a built-in web camera are among the features. Computer tuning is made easy with the ASSIST button. The crocodile pink mini has an 8-inch LED backlit screen that rotates automatically when the laptop is turned at more than 90 degrees. The mini weighs 1.3 lbs with the size of 9.6 x 0.78 x 4.72 inches; it is available at $999.99.
Post a Comment
Read more

Apple iPhone OS 4.0: Diet multitasking!

iPhone OS 4.0, announced Thursday morning, April 8, at Apple's Cueprtino Headquarters, gives users what they have been clamoring for - multitasking, but on a strictly need to do basis. It's multi-tasking on a diet. You get it to the extent that you need to use it, not to the extent where you could abuse it. It won't let third party applications hog processer cycles or precious memory. The upgraded OS for iPhone, iPod and iPad also features folders to better organize and access apps, unified inbox, iAd mobile advertising platforn and iBooks, the ebook application that debuted on the iPad. Other improvements include, fast inbox switching and threaded messages; enhanced Enterprise support with even better data protection, mobile device management, wireless app distribution and more. The OS was released to developers today along with an updated Software Development Kit (SDK) with over 1,500 new Application Programming Interfaces (APIs). "We're deliv...
Post a Comment
Read more

Chanel Segway Personal Transporter

Looking for a perfect gadget to go with your Chanel bag – the one that women would enjoy sporting and that could manifest your wealth in a convenient yet not very blatant fashion – the Chanel crowd hit upon a Segway Personal Transporter. This electricity-propelled personal vehicle invented by Dean Kamen will take you (AND your Chanel bag arranged on the handlebars) away from everybody’s sight or maybe straight into it just as you would wish! It is a two-wheeled, self-balancing gadget in stylish black quilted leather and proudly bearing the Chanel logos, all ready to serve you with its 12-miles-per-hour power. Exactly how much it is going to set you back is not divulged, yet you may rest assured that the possession of such a Segway will surely single you out as a well-off woman! Before you see just how impressive you will look gripping its handlebars you will have to send a special order. Karl Lagerfeld design , luxury and a soupcon of sports may prove a refreshing...
Post a Comment
Read more