Olympus Developing Mirrorless Camera

In an interview with Japan's Digital Camera Magazine the marketing manager for Olympus, Haruo Ogawa, has revealed that the company will launch a new series of mirrorless cameras featuring new, breathtaking viewfinder technology.

Olympus will continue with its PEN series mirrorless cameras which come with an optional electronic viewfinder (EVF).

The new series cameras will be compatible with PEN cameras.

Ogawa hinted that the new technology should help mirrorless cameras become mainstream, instead of remaining confined to the domain of hobbyists.

Olympus developed the new viewfinder technology in response to user feedback that EVFs don't deliver the joy of optical viewfinders (OVFs) despite supporting features that OVFs lack. (EVFs allow you to preview the effect of the art filter or WB selected. They also make framing, zooming in and focusing easier.)

In September 2010, Fujifilm announced its Super Compact FinePix X100 with a hybrid viewfinder that allows you to switch between an electronic and optical viewfinder, using an integrated prism to project either the image on its 1.44MP viewfinder LCD panel or the view from the illuminating window into the viewfinder.

Ogawa evaded going into specifics about the new viewfinder, despite being pressed for them during the course of the interview.

Interestingly, Ogawa emphasized that though Olympus is launching yet another series of mirrorless cameras, the company will continue to support Micro Four Thirds sensor based traditional DSLRs. A successor is already being developed for the E-5 launched in September 2010.

Olympus and Panasonic first introduced mirrorless DSLR cameras in August 2008 based on the Four Thirds (18 x 13.5 mm) sensor standard adopted by the two companies.

Ogawa's interview to Digital Camera Magazine was in Japanese . An English translation by a dpreview.com forum reader can be viewed here .

Olympus was recently rocked by an accounting scandal that is threatening the existence of the corporation.

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