The Pentax K-01 features a 16 MP, 23.7 x 15.7 mm (1.5 crop), APS-C stabilized sensor; 3-in, 921K dots LCD, and ISO sensitivity varies from 100-12800. It weighs 560g with battery and SD card.
The camera does away with viewfinder completely.
It can capture stills at 6 fps and full HD 1080p video at 30 FPS with h.264 compression (60 FPS at 720p).
Pentax is the fifth leading camera brand to introduce a mirrorless ILC camera, after Olympus, Panasonic, Sony, Samsung.
The K-01 is compatible with Pentax K-mount lenses used on existing Pentax DSLRs. More than 25 million K-mount lenses have been manufactured over the past few decades; all of them will be compatible with the new mirrorless camera.
Olympus, Panasonic and Sony mirrorless ILC cameras cannot use lenses designed for their traditional DSLRs.
The K-01 comes with a 40mm f2.8 kit lens
The Pentax K-01 has been designed by March Newson, an acclaimed and influential contemporary designer who in the past has designed furniture, household products, bicycles, cars, aircraft and yachts. Available in black, white and Newson's signature yellow colors, the K-01 features the designer's autograph logo stamp on the bottom of each camera.
The K-01 will start to ship in March 2012, in yellow, black and white; retailing for $749.95USD (body only) and $899.95USD (lens kit including new DA 40mm XS) in Marc Newson designed packaging and with the Marc Newson designed strap.
The smc PENTAX-DA 40mm F2.8 XS unifocal interchangeable standard lens will ship at the same time for $249.95 USD.
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