Sony SLT A37 Camera and 18-55mm Lens

The A37 is Sony's entry level translucent mirror camera, the successor to the A-35 announced in June 2011.
The A37 features a 16.1MP sensor, ISO 16000 sensitivity, 1080/60i/24p Full AVCHD video, up to 7 fps, electronic viewfinder and 18-55mm f/3.5-5.6 zoom lens.
The camera's translucent mirror (pellicle mirror) facilitates fast shooting with non-stop phase detection autofocus and continuous live image preview during still and video shooting.
The camera can shoot stills at 7 fps in Tele-Zoom High Speed Shooting Mode, where the central portion of the sensor's image is magnified by approximately 1.4x.

Sony SLT A37. Photo Credit: Sony

A 3-cross 15-point AF system with tracking autofocus keeps faces and fast-moving subjects in sharp focus, facilitating spontaneous family portraits and sports photography.
The 16.1 MP APS-C CMOS sensor is teamed with an improved image processors that extends sensitivity to an ISO 100-16000 range.
Like all Alpha A-mount cameras, the A37 features image stabilization that cuts the effects of camera shake by up to 4.0 stops.
The A37 comes with a 1440k dot electronic viewfinder (EVF) with excellent contrast and 100% field of view that is claimed to match or exceeds the abilities of many optical viewfinders.
Adjustments to exposure and other creative picture settings can be previewed in real time, either using the EVF or the tilt-angle 6.7 cm (2.7") LCD screen.
A Portrait Framing feature detects the subject and trims the scene around the subject's face using the rule of thirds, creating a beautifully composed portrait.

Sony SLT A37. Photo Credit: Sony

The camera then uses By Pixel Super Resolution technology to boost the trimmed image to full resolution.
By Pixel Super Resolution technology uses pattern matching to maintain superb image detail, tones and textures in the photo. The technology is also used for the Clear Image Zoom feature, which digitally doubles the effective magnification of any lens attached to the camera.
The Superior Auto mode of the camera intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically.
The A37 will be available this June with an 18-55mm kit zoom lens (model SEL1855) for about $600.

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