The Kindle Amazon Always Wanted to Build

Amazon introduced a new E-Ink Kindle, The Paperwhite, on September 6, alongside the launch of the Kindle Fire HD Family of high end slates.

Priced at $119, the 5th generation Kindle headlines a higher resolution display with 62% more pixels and 25% higher-contrast, as also a built-in front light for night reading.

Announcing the Paperwhite, Amazon.com Founder and CEO Jeff Bezos said, "Paperwhite is the Kindle we've always wanted to build - the technology didn't exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it."

The 6-inch, 212 PPI display is readable in bright sunlight and has a buttonless bezel.

Slimmer and sleeker than the Kindle, Paperwhite measures 169 mm x 117 mm x 9.1 mm and weighs 213 g. It features 2 GB internal (approximately 1.25 GB available for user content) and stores upto 1,100 books.

Battery life can stretch to 8 weeks, based on a half hour of reading per day with wireless off and the light setting at 10.

The device charges fully in approximately 4 hours from a computer via USB cable.

The base model of the Kindle Paperwhite is $119;

A 3G and Wi-Fi version, Kindle Paperwhite Wi-Fi + 3G, is available for $179.

Amazon also announced a price drop on its existing Kindle from $79 to $69, which features minor tweaks to fonts and texts.

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